The game part of Microsoft continues to be replaced by existing consoles in the gaming market. Although there is a decline on the console side, Microsoft’s Activision Blizzard helps to reach a record level in the third quarter.
Console sales decreased by 31 percent
In three months, Activision, which ended on March 2024, clearly affected gaming revenues with 55 points, and this score corresponds to 5,45 billion dollars with an annual increase of 51%. If we look at Xbox’s content and service revenues, we can still see the effect of Activision. Here we can talk about an increase of 62%. However, we can also transfer console sales by 31% per last year.
The rights of franchises such as Microsoft, Call of Duty, World of Warcraft, Diablo and Overwatch have been added to Activision Blizzard with purchase. The current agreement is completed on October 2023 and we can see that the agreement is positively reflected.
On the other hand, Diablo 4 was the first Activision Blizzard game added to Microsoft’s Game Pass subscription service on March 28. This is among the elements that increase the number of subscribers of the service.