Last June, Take-Two Interactive, the world leader in the interactive entertainment industry, (NASDAQ: TTWO) acquired Zynga Inc., which owns several companies in Turkey, including Rollic. Today, Rollic announced its acquisition of Popcore, an independent mobile game studio based in Germany. Financial terms linked to the deal were not disclosed.
Popcore, the leader in the puzzle subgenre, has a portfolio of global hits such as Parking Jam 3D and Pull the Pin! , which have become the most downloaded game on the US Apple App Store. Signaling global growth by acquiring Germany-based game studio Nanotribe in February 2022, Rollic is adding Popcore, further strengthening its leading position among hyper-casual publishers worldwide in terms of downloads and revenue.
Burak Vardal, CEO of Rollic, said: “When we put Popcore’s success in game production side by side with the values that Rollic is committed to, the combination of the two companies creates an excellent synergy in terms of user experiences in the future of mobile games. We are delighted to have Popcore among us.” “With Popcore joining our family, we will be able to create long-lasting interaction options for our players using the technology and designs developed by our teams. Our total player pool that will be formed with this merger will represent the most valuable player mass in the gaming world, where users who are new to the game world and who have been playing games for a long time are blended.”
Popcore’s Co-Founder Johannes Heinze said: “Our teams rigorously test our games and develop our games based on deep data analytics to provide entertainment that balances the accessibility of the Hyper-casual genre with the consistent interaction of Casual games. Through this agreement, our branded ad-based, free-to-play mobile games will combine with Rollicin’s global marketing expertise and Zynga’s history of in-game development to create the next generation of mobile games. Said.
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Founded by brothers Thomas and Johannes Heinze, Popcore develops innovative, ad-driven, free-to-play games that have been downloaded more than 500 million times on iOS and Android by users worldwide. Using unique data testing methods that make experimentation easier with minimal risk, the team develops games that include a deep understanding of user sentiment and behavior with both mass appeal and long-term interaction. More than 150 members of the Berlin-based Popcore team are working to develop, test and grow their games across Europe.
Istanbul-based Rollic recently surpassed a total of 2 billion downloads worldwide, and to date, 19 of its games have reached No. 1 or No. 2 on the U.S. Apple App Store. The company develops and publishes popular mobile games in more than 175 countries , redefining the fast-growing Hyper-casual industry by adding in-game updates and events to many of the best-performing games. Thanks to these advances, Rollic is reinventing interaction patterns by extending the lifecycle of Hyper-casual games beyond the genre’s traditional window.
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