It’s been five years since Pokemon Go became a cultural phenomenon. At first we were playing in informal ways in our country, remember, and in recent weeks we’ve been back to our Pokemon hunting days with the official release.
Since its release in 2016, Pokemon Go’s revenue has exceeded $5 billion, and that revenue continues to grow unabated.
Sensor Tower data shows that the game generated $1.3 billion in player spending in 2020, a 41% increase from the previous year. Features such as joining the Raiders remotely make it easier to play the game from home without going out. This ease is also achieved by most players spending money on the game, which has a tremendous impact on revenues.
According to App Store data, in these seven months of 2021, the game has achieved its best “half year” ever. Revenue for the six months climbed to $642 million this year from $479 million last year.