Netflix, which has started to lose blood in recent months, could not stop the decline in the second quarter of the year. According to the report published yesterday, it was announced that the broadcasting platform lost subscribers in the second quarter of the year. In the biggest migration in Netflix history, it was confirmed that a full one million members unsubscribed. This seems to have dealt a blow to the platform’s year-end targets.
In the statement shared with the brand’s shareholders, it was stated that the priority was to develop Netflix “in all areas”. Over the past three months, it has been announced that the platform has started to take measures for these undesirable situations. Netflix, which laid off a total of 150 employees in May and April, also announced that it would add a cheaper and ad-filled membership option to the list.
The platform, which lost a lot of blood after the decision to share the password, continues to stand behind this decision. The system has been given the green light, where users pay extra fees to share passwords in the designated regions.
What’s even more interesting is that even Stranger Things’ success hasn’t prevented this decline. Although the fourth season, which was watched for 1.3 billion hours, was taking the internet by storm, it could not prevent this huge migration of Netflix subscribers.